Football guide on television in Norway, Denmark, Finland and Sweden.
In recent years, the Nordic countries have seen a rise in interest in football. Although traditionally the most popular sport in this region has been ice hockey, soccer has been gaining ground and has become an activity that attracts more and more people.
One of the factors that has driven this interest is the good performance of Nordic teams in international competitions. The Icelandic team, for example, surprised the entire world at the 2016 Euro Cup by reaching the quarterfinals. Furthermore, Danish and Swedish teams have had outstanding performances in the UEFA Champions League.
Another important factor is the increase in the quality of Nordic players. More and more footballers from this region stand out in the most important leagues in the world. Among them are stars such as Zlatan Ibrahimovic, Erling Haaland and Christian Eriksen.
Additionally, many of the Nordic countries have invested in sports infrastructure and improved the quality of their local leagues. The Danish League, for example, has been growing in quality and has attracted players from other countries. The Swedish league has also improved its level in recent years and has attracted many young players looking for an opportunity to demonstrate their talent.
Interest in football has also been reflected in the increase in attendance at matches. In some countries such as Norway and Sweden, stadiums are often full for important matches. In addition, social networks have also played an important role in the dissemination of Nordic football, allowing more people to follow the matches and find out about news related to the sport.
This is why the decision was made to expand coverage in Sweden, Finland, Norway and Denmark.